Eve Lee
is a dynamic
designer & artist, consistently thinking, sketching, and solving problems in New York.

  1. QR Beef
  2. The Lab
  3. Overflow
  4. Lavatory
  5. Fashion Design Community Service Club
  6. IBM Quantum Whac-A-Mole

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Overflow
Brand Identity, UI/UX, Product Strategy
2024

Dynamic discount system for ready-to-eat goods in grocery stores. Optimizes pricing based on time, to minimize food waste and reduce surplus production.



                                                                                                                          

                                                                                                                                      OVERFLOW ETHOS

The optimization of processes, and therefore minimization of waste, is at the core of my ethos as a designer. Food waste is often rampant within supermarkets and grocery stores, where daily-made goods are often made in surplus and the remaining stock discarded at the end of the day. Overflow is a time-based pricing system that seeks to optimize product freshness with consumer demand.







Overflow distinguishes itself from other food-based applications with its unique time-based discount system. The design strategically focuses on highlighting this feature to ensure maximum customer visibility and engagement.  







The design featured vibrant orange accents to artfully spotlight new features, while maintaining a nuanced balance with the subtler elements. The color palette echoes the freshness of both the design and the products themselves.






OUR PROMISE

Overflow is committed to reducing food waste, optimizing fresh food demand, and promoting a zero-waste philosophy.






LEARN MORE ABOUT THE DESIGN PROCESS

The logistics and quantities of ready-to-eat food production varies from store to store, but largely follows the same format of production in the morning, stamped with date and time of production, and stagnating throughout the day. 

Overflow is the consumer counterpart to this system, allowing customers to scan and view the current discount rate and product price in real time.




 DESIGN PROCESS MAP

POTENTIAL MERCHANT USERS 

This map shows a list of supermarkets and grocery stores which produce daily-made, ready-to-eat goods, and would therefore benefit from using the Overflow system. The corporations are cross-analyzed by size and price.


SIMILAR PLATFORMS

Analyzing apps that also deal with surplus items and 
discounted prices. None have the dynamic pricing structure 
of Overflow.

Basic User FlowLow Fidelity Wirreframe



USER RESEARCH

The research analyzes users and merchants who would be interested in the Overflow. Illustrates users' expectations from the application and examines how merchants manage prepared meals and surplus products within the current system. Pays attention to their pain points, needs, and issues

InterviewsUser & Merchant Needs Map

User Persona Study Merchant Persona Study

Pain Point MapUser Goal Map

NEXT STEP
The main ongoing process with Overflow is with ease of use and streamlining the transition process for stores and employees. New systems of technology are often daunting to employees who are used to a traditional POS system, and lowering this barrier of entry is key in allowing Overflow to reach a broader customer base.